Terms of Service

1. Acceptance

These Terms of Service (“Terms”) govern your access to and use of the callstracking.com service (“Service”) operated by Altic LLC (“we,” “us”). By signing up, you agree to be bound by these Terms. If you don’t agree, don’t use the Service.

You must be at least 18 years old and, if signing up on behalf of a company, authorized to bind that company.

2. The Service

callstracking.com provides call attribution for paid advertising: Dynamic Number Insertion, call routing and recording via Twilio, and automatic upload of qualified calls as offline conversions to connected ad platforms.

3. Accounts

• You are responsible for keeping your credentials confidential and for all activity under your account.
• You must provide accurate, current information and keep it up to date.
• Notify us immediately if you suspect unauthorized use of your account.

4. Subscription and billing

• The Service is billed at $10 USD per channel per month, payable in advance via Stripe.
• A “channel” corresponds to one connected ad platform (e.g., Google Ads, Meta).
• Subscriptions renew automatically until you cancel. Cancellation takes effect at the end of the current billing period; no partial refunds.
• Twilio phone-number rentals and per-minute usage charges are billed by us as pass-through at Twilio’s published rates plus a small operational margin, disclosed in your dashboard.
• We may change pricing on 30 days’ notice; changes apply to the next renewal after the notice period.

5. Your responsibilities as an advertiser

By using the Service, you represent and agree that:

• You will comply with all applicable laws in the jurisdictions where you operate, including but not limited to the TCPA (U.S.), CAN-SPAM, GDPR, UK Data Protection Act, CCPA, and any two-party consent recording laws.
• You will disclose call recording to callers where required (we play a default disclosure, but you are responsible for jurisdiction-specific compliance).
• You have the right to forward calls to the phone numbers you configure.
• You have the necessary authorization from the ad-platform accounts you connect via OAuth.
• You will not use the Service for spam, fraud, harassment, or any unlawful purpose.
• Your privacy policy discloses call recording, tracked numbers, and the transmission of hashed identifiers to your ad platforms.

6. Prohibited use

You may not:

• Use the Service to generate, route, or track calls of an illegal, harassing, defamatory, or fraudulent nature.
• Attempt to reverse-engineer, disassemble, or scrape the Service.
• Circumvent any usage limits or security measures.
• Resell or sublicense the Service without a written agreement with us.

We may suspend or terminate your account without refund for material breach of these prohibitions.

7. Data ownership

You retain all rights to the data you submit to the Service (advertiser data, campaign data, forwarding numbers, uploaded audio) and to call data generated by your campaigns. You grant us a limited license to process that data solely to provide the Service, and to share it with the third-party sub-processors listed in our Privacy Policy.

You may export your data at any time via the dashboard. On account deletion, we will delete your data within 30 days, subject to legal retention requirements.

8. Third-party services

The Service integrates with Twilio, Google Ads, Meta, TikTok, Microsoft Ads, LinkedIn, Stripe, and other third parties. Your use of those services is governed by their respective terms. We are not responsible for outages, changes, or errors originating from third-party services.

9. Warranties disclaimer

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, OR THAT CONVERSION UPLOADS WILL BE ACCEPTED BY EVERY AD PLATFORM AT EVERY TIME.

10. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL ALTIC LLC OR ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE.

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE FEES YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

11. Indemnification

You agree to indemnify and hold Altic LLC harmless from any claim, liability, damage, or expense (including reasonable attorneys’ fees) arising from (a) your use of the Service, (b) your violation of these Terms, (c) your violation of applicable law (including recording and consumer-protection law), or (d) content or configuration you submit to the Service.

12. Termination

You may cancel your subscription at any time from the billing page. We may terminate or suspend your account for material breach of these Terms. On termination, your right to access the Service ends immediately; sections 7 (Data), 9 (Warranties), 10 (Liability), 11 (Indemnification), and 13 (Governing law) survive.

13. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws principles. Any dispute arising out of these Terms will be resolved by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, seated in New Castle County, Delaware. Claims must be brought in an individual capacity — no class actions. Either party may seek injunctive relief in a court of competent jurisdiction for infringement of intellectual property or confidentiality obligations.

14. Changes to these Terms

We may modify these Terms from time to time. Material changes will be announced by email or in-app notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.

15. Contact

Altic LLC
support@alticllc.com